If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. It does not include anonymous or de-identified data. Depending on how you interact with our Services, we may collect:

• Contact Details: Your name, billing address, shipping address, phone number, and email address.
• Financial Information: Payment card numbers, financial account info, transaction details, and payment confirmations.
• Account Information: Username, password, security questions, preferences, and settings.
• Transaction Information: Items viewed, added to cart or wishlist, purchased, returned, or exchanged.
• Communications: Content and inquiries you send to our customer care team.
• Device Information: Browser type, IP address, device model, and unique online identifiers.
• Usage Information: Details regarding how and when you navigate and interact with our store.

Personal Information Sources

We collect personal information through the following avenues:

• Directly from you: When you register an account, make purchases, or contact customer support.
• Automatically through the Services: Via browser cookies and tracking tags when you browse our site.
• From Service Providers: Partners enabling our technology, payment gateways, and analytics tools.
• From Third Parties: External marketing and logistics affiliates.

How We Use Your Personal Information

• Provide, Tailor, and Improve Services: Fulfilling contracts, processing payments, dispatching orders, facilitating returns/exchanges, remembering site preferences, and tailoring product recommendations.
• Marketing and Advertising: Delivering marketing notices via email, SMS, or post, and displaying targeted product ads across the web based on cart activity.
• Security and Fraud Prevention: Authenticating logins, securing transactions, detecting unauthorized account access, and preventing malicious activity.
• Customer Support & Communication: Delivering responsive order updates, answering product queries, and managing our service relationship with you.
• Legal Compliance: Complying with statutory reporting requirements, court discovery, regulatory subpoenas, and protecting legal rights.

How We Disclose Personal Information

In specific circumstances, we disclose personal information to third parties for operational business purposes:

• With Shopify, operational contractors, and logistics partners (cloud servers, order fulfillment, shipping carriers).
• With advertising networks and commercial affiliates to present relevant promotions across external platforms.
• When authorized or directed by you, including social media login plugins or shipping requests.
• With corporate entities within our affiliated ownership group.
• During corporate mergers, acquisitions, asset restructuring, or to protect user safety and defend legal claims.

Relationship with Shopify

Our store is hosted by Shopify, which processes personal data to deliver and improve our Services. Your information may be transmitted to Shopify servers and affiliates globally. We use Shopify’s enhanced analytics to optimize our business operations.

For information on how Shopify manages personal information, visit the Shopify Consumer Privacy Policy.

Third-Party Links & Children's Data

Our website may contain external links. We do not govern and are not responsible for the privacy practices or data handling of third-party domains.

Our Services are strictly directed toward adults. We do not knowingly collect personal data from children under the age of majority in their jurisdiction. If you believe a minor has supplied personal details, please contact us for immediate record deletion. We do not sell or share data belonging to individuals under 16 years of age.

Security and Data Retention

While we deploy robust safeguards, no digital system or network transit is entirely impenetrable. We recommend avoiding non-secure channels when submitting sensitive data.

Retention periods are governed by operational requirements (such as account maintenance, customer support, and warranty processing), contractual fulfillment, and statutory record-keeping mandates.

Your Rights and Choices

Depending on your region of residence, you may have specific statutory data rights:

• Right to Access / Know: Request visibility into personal records we hold about you.
• Right to Delete: Request the erasure of personal records in our custody.
• Right to Correct: Request adjustments to outdated or inaccurate records.
• Right of Portability: Obtain a portable digital file containing your submitted data.
• Opt-Out of Targeted Ads: Opt out of third-party ad sharing and automated targeting programs.
• Communication Preferences: Unsubscribe from marketing newsletters anytime via the footer link in our emails.

We honor the Global Privacy Control (GPC) browser signal. Where detectable, your visit will automatically be treated as an opt-out request for that specific browser.

EEA & UK Resident Rights

If you reside within the UK or European Economic Area, you additionally hold the right to object to processing, demand restriction of data handling, and withdraw prior consent at any time.

International transfers outside the EEA rely upon recognized mechanisms including the European Commission’s Standard Contractual Clauses (SCCs).

Questions, Rights Requests & Complaints

To submit a privacy inquiry, lodge an appeal, or exercise any legal data choices, please contact our privacy compliance officer directly:

Email: info@paprila.com